COMM 4351 Study guides, Class notes & Summaries

COMM 4351: Quiz 1 - Marketing Analytics for Big Data Exam Questions And Answers (Verified And Updated) How to classify data based on the data attribute? - answerNumerical data (including discrete vs continuous) vs categorical data (including ordinal vs nominal). What is the key difference between clustering and classification? - answerClassification: has pre-defined class labels (OR "ground truth" ). Clustering: does not. What are analytics? - answerThe discovery, interpretation, and co...

COMM 4351: Quiz 1 - Marketing Analytics for Big Data Exam Questions And Answers (Verified And Updated) How to classify data based on the data attribute? - answerNumerical data (including discrete vs continuous) vs categorical data (including ordinal vs nominal). What is the key difference between clustering and classification? - answerClassification: has pre-defined class labels (OR "ground truth" ). Clustering: does not. What are analytics? - answerThe discovery, interpretation, and co...

COMM 4351: Quiz 1 - Marketing Analytics for Big Data Exam Questions And Answers (Verified And Updated) How to classify data based on the data attribute? - answerNumerical data (including discrete vs continuous) vs categorical data (including ordinal vs nominal). What is the key difference between clustering and classification? - answerClassification: has pre-defined class labels (OR "ground truth" ). Clustering: does not. What are analytics? - answerThe discovery, interpretation, and co...