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Chapter 2 Developing Marketing Strategies and Plans

B) strategic marketing plan

C) corporate tactical plan

D) corporate 1) The task of any business is to ________.

A) create customer needs

B) differentiate in terms of cost of production

C) deliver customer value at a profit

D) reduce competition

E) communicate similar value as provided by competitors

Answer: C

Diff: 1

LO: 2.1: How does marketing affect customer value?

AACSB: Reflective thinking

2) What is the traditional view of mar...
Test-Bank-for-Marketing-Management-15th-Edition-by-Philip-Kotler-Kevin-Lane-Keller
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Chapter 2 Developing Marketing Strategies and Plans

B) strategic marketing plan

C) corporate tactical plan

D) corporate 1) The task of any business is to ________.

A) create customer needs

B) differentiate in terms of cost of production

C) deliver customer value at a profit

D) reduce competition

E) communicate similar value as provided by competitors

Answer: C

Diff: 1

LO: 2.1: How does marketing affect customer value?

AACSB: Reflective thinking

2) What is the traditional view of mar...