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Here are the best resources to pass MKT 300 (MKT300). Find MKT 300 (MKT300) study guides, notes, assignments, and much more.
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MKT 300 EATON ASU EXAM 1
Exam (elaborations) • 5
pages
• 2024
Describe the purpose of marketing - Answer-Marketing is a process designed to plan for, create, communicate, and deliver value to customers. Builds effective customer relationships that benefit an organization.



Marketing mix - Answer-Product, Price, Place, Promotion are all utilized in different ways to target specific markets.



Demographics - Answer-The characteristics of a population with respect to age, race, and gender. Not sufficient to make a connection with the audience.



Psychogra...
MKT 300 EATON ASU EXAM 1
Last document update:
ago
Describe the purpose of marketing - Answer-Marketing is a process designed to plan for, create, communicate, and deliver value to customers. Builds effective customer relationships that benefit an organization.



Marketing mix - Answer-Product, Price, Place, Promotion are all utilized in different ways to target specific markets.



Demographics - Answer-The characteristics of a population with respect to age, race, and gender. Not sufficient to make a connection with the audience.



Psychogra...
Marketing - Answer-an organizational function and collection of processes designed to plan for, create, communicate, and deliver value to customers and build effective customer relationships



Concept of Exhange - Answer-Requires two or more parties; something of value; desire; freedom to accept or reject;



4P's (Marketing Mix) - Answer-Product

Price

Promotion

Place(distribution)



Demographics - Answer-group people by similar characteristics



Psychographics - Answer-differences: indiv...
MKT 300 ASU EATON EXAM 1
Last document update:
ago
Marketing - Answer-an organizational function and collection of processes designed to plan for, create, communicate, and deliver value to customers and build effective customer relationships



Concept of Exhange - Answer-Requires two or more parties; something of value; desire; freedom to accept or reject;



4P's (Marketing Mix) - Answer-Product

Price

Promotion

Place(distribution)



Demographics - Answer-group people by similar characteristics



Psychographics - Answer-differences: indiv...
price - Answer-the value that you exchange for the benefits of having or using the product/service



value = - Answer-benefits - costs



internal factors on pricing decisions - Answer-marketing objectives, marketing mix strategy, costs



marketing objectives - Answer-to maximize profit

to gain market share

to infer a level of quality

to survive



marketing mix strategy - Answer-Price needs to be consistent with other 3P's (needs to reflect advertising, etc.)



costs - Answer-your costs ...
MKT 300 EXAM 4 EATON ASU
Last document update:
ago
price - Answer-the value that you exchange for the benefits of having or using the product/service



value = - Answer-benefits - costs



internal factors on pricing decisions - Answer-marketing objectives, marketing mix strategy, costs



marketing objectives - Answer-to maximize profit

to gain market share

to infer a level of quality

to survive



marketing mix strategy - Answer-Price needs to be consistent with other 3P's (needs to reflect advertising, etc.)



costs - Answer-your costs ...
3 internal pricing factors - Answer-1) Marketing Objectives- maximize profit, gain market share etc.

2) Marketing Mix strategy- price consistent with 3Ps

3) Costs



3 EXTERNAL pricing factors - Answer-1) demand for your product

2) competition (competitors prices, stregntgh of competition)

3) economy- cost of components, economic conditions



inelastic demand - Answer-means that an increase or decrease in price will not significantly affect demand. products that do not have many substitutes...
3 internal pricing factors - Answer-1) Marketing Objectives- maximize profit, gain market share etc.

2) Marketing Mix strategy- price consistent with 3Ps

3) Costs



3 EXTERNAL pricing factors - Answer-1) demand for your product

2) competition (competitors prices, stregntgh of competition)

3) economy- cost of components, economic conditions



inelastic demand - Answer-means that an increase or decrease in price will not significantly affect demand. products that do not have many substitutes...
Do you wonder why so many students wear nice clothes, have money to spare and enjoy tons of free time? Well, they sell on Stuvia! Imagine your study notes being downloaded a dozen times for $15 each. Every. Single. Day.
Brand Elements - Answer--Understand essential aspects of a brand

-Elements that help distinguish one brand

- Brand Names, website, characteristics, logos, slogans, Color Schema



Brands - Answer--Are the touch points to consumers

-Promise to deliver specific benefits with products of services to consumers



Brand Definition - Answer-A name, team, sign, symbol, or design, ot combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate...
MKT 300 Eaton Exam 3 ASU
Last document update:
ago
Brand Elements - Answer--Understand essential aspects of a brand

-Elements that help distinguish one brand

- Brand Names, website, characteristics, logos, slogans, Color Schema



Brands - Answer--Are the touch points to consumers

-Promise to deliver specific benefits with products of services to consumers



Brand Definition - Answer-A name, team, sign, symbol, or design, ot combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate...
What is price? - Answer-- The value that you exchange for getting the goods/service

- Could be money or something else



Marketing Objectives - Answer-- maximize profits

- gain market share

- infer a level of quality

- survive



External Factors of Price - Answer-1. Demand for product

2. Competition

 - competitor prices

 - strength of competition

3. Economy

 - cost of components

 - Economic conditions



Profit -Oriented - Answer-- profit maximization

- satisfactory products

- ret...
MKT 300 Eaton Exam 4 ASU
Last document update:
ago
What is price? - Answer-- The value that you exchange for getting the goods/service

- Could be money or something else



Marketing Objectives - Answer-- maximize profits

- gain market share

- infer a level of quality

- survive



External Factors of Price - Answer-1. Demand for product

2. Competition

 - competitor prices

 - strength of competition

3. Economy

 - cost of components

 - Economic conditions



Profit -Oriented - Answer-- profit maximization

- satisfactory products

- ret...
What is Marketing? - Answer-An organizational function and a collection of processes designed to plan for, create, communicate and deliver value to custoemrs and build effective customer relationships in ways that benefit the organization and its stakeholders.



Marketing is about: - Answer-Creating Exchanges

Identity

Connections

Relationships

Solving Customer Problems



What are the 4 P's of Marketing - Answer-Product

Price

Promotion

Place (Distribtuion)



- A combination of factors ...
MKT 300 Eaton ASU Exam 1
Last document update:
ago
What is Marketing? - Answer-An organizational function and a collection of processes designed to plan for, create, communicate and deliver value to custoemrs and build effective customer relationships in ways that benefit the organization and its stakeholders.



Marketing is about: - Answer-Creating Exchanges

Identity

Connections

Relationships

Solving Customer Problems



What are the 4 P's of Marketing - Answer-Product

Price

Promotion

Place (Distribtuion)



- A combination of factors ...
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